Social Media for Short-term Rentals – Facebook & Twitter

"You've got to use all social media for short-term rentals. The more the better, right?" In a perfect world this would be true. With unlimited resources, a full-time social media manager and a lot of cash to spend on paid advertising there is certainly no limit. But not everyone is so lucky and with limited budget and time, you might have to choose what platforms to be active on. And then those channels will have to be the ones you really put your heart and soul in. Because nothing looks worse than a deserted Facebook or Twitter page. Last post 12th July 2015? Customers might think you are no longer operating. However, you want to be everywhere your potential guests are. And obviously the more guests (and bookings), the better. Direct bookings avoid those pesky commisions and you are in the driver's seat and not some third-party site. Still, that doesn't mean all social media platforms are for you and provide the same return on investment - specifically from investment in terms of time commitment. Well, fret not. We've compiled a guide to social media for short-term rentals and today we will talk about Facebook and Twitter specifically. Read on to find out more! Facebook First and foremost, we have got to talk about the most popular social media for short-term rentals, Facebook. With over 2 billion registered users, Facebook is the go-to platform for marketers as well as short-term rental operators aiming to promote their business. Thus, your potential customers will be definitely be on it, but your competitors most likely, too. A Facebook page can in some instances even replace a website and is a useful communication channel for people interested in your