Letting Guests Know about Your Safe & Secure Vacation Rental

You operate an awesome short-term rental or multiple vacation homes? That is excellent, but quite likely you are not alone. Probably you have competitors left, right and center who also own great listings. So you will want your offering to stand out! In a previous article we discussed 5 ways to make your vacation rental stand out. Emphasizing safety and security was one of our suggestions to attract potential renters' attention. However, easier said than done. How do you let potential guests know that you have done everything in your power to provide a safe and secure stay for them? Also, as soon as guests have checked in, how can you assure them that your place is particularly safe and secure? There are several avenues you can use to advertise your commitment to safety and security, which are discussed below. Online Listing Your online listing(s) might be one way guests come in contact with your offering for the first time. Whether it is on your own website, Airbnb or another listings site, this is a great opportunity to shout about your safety and security commitment. On online booking agents there are usually tick boxes to select that you provide some of these precautionary measures - e.g. carbon monoxide detectors or fire alarms on Airbnb. However, make sure to also mention these in the descriptions such as the section 'Detailed Description' on Airbnb. Include everything you have installed for a safer stay (e.g. special locks, smoke alarms, pool gates). Potential guests will be impressed! Social Media Safety and security is maybe not the most exciting thing to talk about on social media but it is very important. It can help you get more bookings by highlighting how