Social Media for Short-term Rentals – Instagram & Pinterest

It is no news that digital marketing is becoming more and more important for the hospitality industry. Especially social media takes up a huge part of it and mastering feels more complex each day. So which social media channels should you use to promote your short-term rental? All of them or just a selected few? We have taken the time to take a closer look at the four biggest social platforms. In our previous blog post we talked about Twitter and Facebook specifically. Find our expert guideĀ Social Media for Short-term Rentals - Part I here. In this blog we are sharing some advice on utilising Instagram and Pinterest for your vacation let. Read on to find out more! Instagram After Facebook, Instagram is the second most popular platform of the big social media clients. Users flock to it to show off the holiday snaps, to get inspired as well as to keep in touch with friends and family. Big brands use Instagram to show of their products and offerings and many short-term rental operators have discovered it for themselves as well. For example, a 2018 report by Netbase found that the majority of public conversations around Airbnb happen on Instagram (40%). This is compared to other channels such as forums (16%), blogs (13%), Twitter (12%) or Facebook (5%). This means potential guests are on Instagram, but your competitors is as well. So how do you stand out, get more likes and create an impressive following on Instagram? It is a more or less an easy answer: provide content people are interested in. Outstanding Content Firstly, high-quality pictures of your short-term rental are a must. Most smartphones now take awesome photos, but make sure the lighting