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Top Tips to Attract Direct Vacation Rental Bookings

You might rent out your spare bedroom on Airbnb or you might operate 10 vacation rentals in Florida. Independent of how many short-term rentals you have, you should look into increasing your direct bookings. Exclusively accepting bookings through the popular platforms such as Airbnb and Booking.com will give you some securities. For example, Airbnb provides 1 million liability insurance if a guest gets hurt on your property. However, as a good host you should have additional protection anyway (Read: Understanding Liability Insurance for Your Short-term Rental) as well as set procedures of how to deal with rowdy guests and cancellations. So with a clear strategy in place for what happens if something goes wrong, you do not need to entirely rely on the big online travel agents to bring in bookings. Being present on as many platforms as possible is a good strategy to maximise your reach for a full occupancy. However, this comes at a price – usually taking the shape of commission or a service fee. Therefore, it will be of interest to also draw in direct bookings. Read on below for our top tips. Establish How Guests Can Book Direct Make sure to establish a working system of how you will accept direct bookings. Are you renting out a converted garage and are happy to manage direct bookings via email and a spreadsheet? Or maybe you operate multiple holiday homes and are considering an online booking engine which integrates into a channel manager? You might even have a designated website for vacation home. Whatever you decide, define a clear process for managing bookings and stick to it. Get Those Return Visitors You have done a great job hosting your guests, they left

Social Media for Short-term Rentals – Instagram & Pinterest

It is no news that digital marketing is becoming more and more important for the hospitality industry. Especially social media takes up a huge part of it and mastering feels more complex each day. So which social media channels should you use to promote your short-term rental? All of them or just a selected few? We have taken the time to take a closer look at the four biggest social platforms. In our previous blog post we talked about Twitter and Facebook specifically. Find our expert guide Social Media for Short-term Rentals - Part I here. In this blog we are sharing some advice on utilising Instagram and Pinterest for your vacation let. Read on to find out more! Instagram After Facebook, Instagram is the second most popular platform of the big social media clients. Users flock to it to show off the holiday snaps, to get inspired as well as to keep in touch with friends and family. Big brands use Instagram to show of their products and offerings and many short-term rental operators have discovered it for themselves as well. For example, a 2018 report by Netbase found that the majority of public conversations around Airbnb happen on Instagram (40%). This is compared to other channels such as forums (16%), blogs (13%), Twitter (12%) or Facebook (5%). This means potential guests are on Instagram, but your competitors is as well. So how do you stand out, get more likes and create an impressive following on Instagram? It is a more or less an easy answer: provide content people are interested in. Outstanding Content Firstly, high-quality pictures of your short-term rental are a must. Most smartphones now take awesome photos, but make sure the lighting