CertiStay Blog

Blog2019-08-24T08:43:58-05:00

You operate an awesome short-term rental or multiple vacation homes? That is excellent, but quite likely you are not alone. Probably you have competitors left, right and center who also own great listings. So you will want your offering to stand out! In a previous article we discussed 5 ways to make your vacation rental stand out. Emphasizing safety and security [...]

An Expert’s View on Florida’s Vacation Rental Industry

Florida's vacation rental market with its estimated 400,000 units is considerable in size and the largest in the United States. Over 45,000 Airbnb hosts and numerous vacation rental companies cater for over 126 million visitors each year. With 43 lucrative vacation rental markets and consistently good weather, the sunshine state is a popular holiday destination and a near safe-bet for anyone [...]

What Millennials Look For in Vacation Rentals

Millennials, also referred to as Generation Y, encompassed 73m individuals in the United States in 2017. Further, China's millennial generation in itself, for example, is bigger than the whole population of the USA. A quarter of the world's population are millennials. With immense size comes big purchasing power. But who are millennials? Generation Y describes individuals who were born between 1980 and [...]

Top Tips to Attract Direct Vacation Rental Bookings

You might rent out your spare bedroom on Airbnb or you might operate 10 vacation rentals in Florida. Independent of how many short-term rentals you have, you should look into increasing your direct bookings. Exclusively accepting bookings through the popular platforms such as Airbnb and Booking.com will give you some securities. For example, Airbnb provides 1 million liability insurance if [...]

6 Vacation Rental Instagram Accounts to Watch

Today we are looking at operators who are attracting attention on Instagram. A well-thought-out and nicely-curated Instagram account that is getting noticed can bring in actual bookings and revenue. We have discussed this in-depth in a previous blog post - Social Media for Short-term Rentals. But what does a 'noticeable' Instagram account look like? Stay tuned for the 6 short-term [...]

By |January 13th, 2019|Categories: Tips & Tricks|Tags: , , , , , , , , |Comments Off on 6 Vacation Rental Instagram Accounts to Watch

Short-term Rentals for the Chinese Market

Unless your vacation rental’s calendar is full every day of the year, you will be looking to increase bookings. There are a myriad of platforms out there to list your rental – such as the big ones like Airbnb, VRBO or Homeaway or Flip Key. However, even though you are present on theses pages, are you really reaching all potential [...]

By |December 10th, 2018|Categories: Interviews|Tags: , , , , , , , , , |Comments Off on Short-term Rentals for the Chinese Market

5 Podcasts for the Savvy Short-term Rental Host

Listen Your Way to Hosting Success with these Recommended Podcasts! There is a lot to learn about hosting guests in your short-term rental or vacation home. Even though you might be an experienced host, things change in the industry and you need to be up-to-date with what is happening. There are many resources out there – books, Youtube channels, Facebook groups, blogs [...]

By |November 15th, 2018|Categories: Tips & Tricks|Comments Off on 5 Podcasts for the Savvy Short-term Rental Host

How to Keep Your Outdoor Spaces Safe

Providing some outdoor space can really add value to your vacation rental offering. However, they can also add some risk in terms of guests hurting themselves and for which you can be held liable. We have discussed liability insurance already on the blog. Read it here! Consider the example of someone using the swing in your garden. Imagine the swing's [...]

By |October 24th, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , , |Comments Off on How to Keep Your Outdoor Spaces Safe

5 Ways to Make Your Vacation Rental Stand Out

Get your short-term rental noticed on listing sites! As a short-term rental host, you are probably facing some competition. There are exceptions, of course. Maybe you are in a very special location or catering for a specific niche with a highly unique listing. However, the average location rental is a small mackerel in the big sea of fish of other offerings. [...]

By |October 15th, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , |Comments Off on 5 Ways to Make Your Vacation Rental Stand Out

Interview with Yvonne Chan, Chief Insurance Officer for CertiStay

As the Chief Insurance Officer of CertiStay, Yvonne Chan is the go-to expert to answer any questions regarding vacation homes and insurance. Yvonne holds impressive qualifications such as Chartered Insurance Professional (CIP), Canadian Risk Management (CRM) and Canadian Association of Insurance Brokers (CAIB) designations. She has been working in the industry for over 20 years and specialises in modelling proprietary insurance [...]

By |October 2nd, 2018|Categories: Interviews|Tags: , , , , , , , , , , |Comments Off on Interview with Yvonne Chan, Chief Insurance Officer for CertiStay

CertiStay at 2018 VRMA International Conference

The biggest event of the vacation rental industry in Las Vegas in October. The must-attend event of the year for all vacation rental managers, the 2018 VRMA International Conference, takes place from 27th to 30th of October 2018. It is held in Las Vegas at the MGM Grand Las Vegas Hotel & Casino. The conference is being organized for vacation rental [...]

By |September 18th, 2018|Categories: Uncategorized|Tags: , , , , , , , |Comments Off on CertiStay at 2018 VRMA International Conference

Social Media for Short-term Rentals – Instagram & Pinterest

It is no news that digital marketing is becoming more and more important for the hospitality industry. Especially social media takes up a huge part of it and mastering feels more complex each day. So which social media channels should you use to promote your short-term rental? All of them or just a selected few? We have taken the time [...]

By |August 29th, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , , |Comments Off on Social Media for Short-term Rentals – Instagram & Pinterest

Social Media for Short-term Rentals – Facebook & Twitter

"You've got to use all social media for short-term rentals. The more the better, right?" In a perfect world this would be true. With unlimited resources, a full-time social media manager and a lot of cash to spend on paid advertising there is certainly no limit. But not everyone is so lucky and with limited budget and time, you might [...]

By |August 23rd, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , |Comments Off on Social Media for Short-term Rentals – Facebook & Twitter

Local Safety Regulations for Short-term Rentals

How to find out about laws and regulations in your area. Navigating local regulations regarding short-term rentals' safety and security can be a confusing minefield. With laws constantly changing on a national, regional and most frequently city level, hosts have to put in increased efforts to keep up with the latest requirements. Most of the time not fulfilling these requirements can [...]

Interview with Steve Watt, Chairman, CertiStay Safety & Security Committee

As the Chairman of the Safety & Security Committee of CertiStay, Steve Watt can look back on over 35 years of experience in policing. Starting his career in Northern Ireland with the Royal Ulster Constabulary, he quickly established his career in police, law enforcement and private security training not only in Canada but internationally as well. A recognized expert on [...]

By |July 28th, 2018|Categories: Interviews|Tags: , , , , , , , , , , , |Comments Off on Interview with Steve Watt, Chairman, CertiStay Safety & Security Committee

Letting Guests Know about Your Safe & Secure Vacation Rental

You operate an awesome short-term rental or multiple vacation homes? That is excellent, but quite likely you are not alone. Probably you have competitors left, right and center who also own great listings. So you will want your offering to stand out! In a previous article we discussed 5 ways to make your vacation rental stand out. Emphasizing safety and security [...]

An Expert’s View on Florida’s Vacation Rental Industry

Florida's vacation rental market with its estimated 400,000 units is considerable in size and the largest in the United States. Over 45,000 Airbnb hosts and numerous vacation rental companies cater for over 126 million visitors each year. With 43 lucrative vacation rental markets and consistently good weather, the sunshine state is a popular holiday destination and a near safe-bet for anyone [...]

What Millennials Look For in Vacation Rentals

Millennials, also referred to as Generation Y, encompassed 73m individuals in the United States in 2017. Further, China's millennial generation in itself, for example, is bigger than the whole population of the USA. A quarter of the world's population are millennials. With immense size comes big purchasing power. But who are millennials? Generation Y describes individuals who were born between 1980 and [...]

Top Tips to Attract Direct Vacation Rental Bookings

You might rent out your spare bedroom on Airbnb or you might operate 10 vacation rentals in Florida. Independent of how many short-term rentals you have, you should look into increasing your direct bookings. Exclusively accepting bookings through the popular platforms such as Airbnb and Booking.com will give you some securities. For example, Airbnb provides 1 million liability insurance if [...]

6 Vacation Rental Instagram Accounts to Watch

Today we are looking at operators who are attracting attention on Instagram. A well-thought-out and nicely-curated Instagram account that is getting noticed can bring in actual bookings and revenue. We have discussed this in-depth in a previous blog post - Social Media for Short-term Rentals. But what does a 'noticeable' Instagram account look like? Stay tuned for the 6 short-term [...]

By |January 13th, 2019|Categories: Tips & Tricks|Tags: , , , , , , , , |Comments Off on 6 Vacation Rental Instagram Accounts to Watch

Short-term Rentals for the Chinese Market

Unless your vacation rental’s calendar is full every day of the year, you will be looking to increase bookings. There are a myriad of platforms out there to list your rental – such as the big ones like Airbnb, VRBO or Homeaway or Flip Key. However, even though you are present on theses pages, are you really reaching all potential [...]

By |December 10th, 2018|Categories: Interviews|Tags: , , , , , , , , , |Comments Off on Short-term Rentals for the Chinese Market

5 Podcasts for the Savvy Short-term Rental Host

Listen Your Way to Hosting Success with these Recommended Podcasts! There is a lot to learn about hosting guests in your short-term rental or vacation home. Even though you might be an experienced host, things change in the industry and you need to be up-to-date with what is happening. There are many resources out there – books, Youtube channels, Facebook groups, blogs [...]

By |November 15th, 2018|Categories: Tips & Tricks|Comments Off on 5 Podcasts for the Savvy Short-term Rental Host

How to Keep Your Outdoor Spaces Safe

Providing some outdoor space can really add value to your vacation rental offering. However, they can also add some risk in terms of guests hurting themselves and for which you can be held liable. We have discussed liability insurance already on the blog. Read it here! Consider the example of someone using the swing in your garden. Imagine the swing's [...]

By |October 24th, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , , |Comments Off on How to Keep Your Outdoor Spaces Safe

5 Ways to Make Your Vacation Rental Stand Out

Get your short-term rental noticed on listing sites! As a short-term rental host, you are probably facing some competition. There are exceptions, of course. Maybe you are in a very special location or catering for a specific niche with a highly unique listing. However, the average location rental is a small mackerel in the big sea of fish of other offerings. [...]

By |October 15th, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , |Comments Off on 5 Ways to Make Your Vacation Rental Stand Out

Interview with Yvonne Chan, Chief Insurance Officer for CertiStay

As the Chief Insurance Officer of CertiStay, Yvonne Chan is the go-to expert to answer any questions regarding vacation homes and insurance. Yvonne holds impressive qualifications such as Chartered Insurance Professional (CIP), Canadian Risk Management (CRM) and Canadian Association of Insurance Brokers (CAIB) designations. She has been working in the industry for over 20 years and specialises in modelling proprietary insurance [...]

By |October 2nd, 2018|Categories: Interviews|Tags: , , , , , , , , , , |Comments Off on Interview with Yvonne Chan, Chief Insurance Officer for CertiStay

CertiStay at 2018 VRMA International Conference

The biggest event of the vacation rental industry in Las Vegas in October. The must-attend event of the year for all vacation rental managers, the 2018 VRMA International Conference, takes place from 27th to 30th of October 2018. It is held in Las Vegas at the MGM Grand Las Vegas Hotel & Casino. The conference is being organized for vacation rental [...]

By |September 18th, 2018|Categories: Uncategorized|Tags: , , , , , , , |Comments Off on CertiStay at 2018 VRMA International Conference

Social Media for Short-term Rentals – Instagram & Pinterest

It is no news that digital marketing is becoming more and more important for the hospitality industry. Especially social media takes up a huge part of it and mastering feels more complex each day. So which social media channels should you use to promote your short-term rental? All of them or just a selected few? We have taken the time [...]

By |August 29th, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , , |Comments Off on Social Media for Short-term Rentals – Instagram & Pinterest

Social Media for Short-term Rentals – Facebook & Twitter

"You've got to use all social media for short-term rentals. The more the better, right?" In a perfect world this would be true. With unlimited resources, a full-time social media manager and a lot of cash to spend on paid advertising there is certainly no limit. But not everyone is so lucky and with limited budget and time, you might [...]

By |August 23rd, 2018|Categories: Tips & Tricks|Tags: , , , , , , , , |Comments Off on Social Media for Short-term Rentals – Facebook & Twitter

Local Safety Regulations for Short-term Rentals

How to find out about laws and regulations in your area. Navigating local regulations regarding short-term rentals' safety and security can be a confusing minefield. With laws constantly changing on a national, regional and most frequently city level, hosts have to put in increased efforts to keep up with the latest requirements. Most of the time not fulfilling these requirements can [...]

Interview with Steve Watt, Chairman, CertiStay Safety & Security Committee

As the Chairman of the Safety & Security Committee of CertiStay, Steve Watt can look back on over 35 years of experience in policing. Starting his career in Northern Ireland with the Royal Ulster Constabulary, he quickly established his career in police, law enforcement and private security training not only in Canada but internationally as well. A recognized expert on [...]

By |July 28th, 2018|Categories: Interviews|Tags: , , , , , , , , , , , |Comments Off on Interview with Steve Watt, Chairman, CertiStay Safety & Security Committee

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